Pillar & Scroll - Law Firm Marketing: Live Q&A

Making Your AI Sound Human: How Lawyers Can Create Authentic LinkedIn Posts with AI | Legal Marketing Q&A


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When a Perth-based lawyer and migration agent asked about making AI-generated LinkedIn posts less robotic, it opened up an important conversation about maintaining authenticity while leveraging technology.

In this practical Q&A, we explore how legal professionals can guide AI assistants to create social media content that genuinely reflects their unique voice and communication style.

You'll discover:

  • Why AI-written content often sounds robotic on platforms like LinkedIn
  • The advantages of Claude over ChatGPT for creative writing tasks
  • How to create an effective style guide for your AI assistant
  • The power of using your own content examples to train AI 
  • Setting up dedicated AI projects for consistent, authentic results
  • Practical before-and-after examples showing the dramatic difference

Whether you're just starting with AI tools or looking to refine your approach, this Q&A provides actionable guidance that maintains your professional authenticity.

📝 Read the full article: https://www.pillarscroll.com/insights/improving-ai-generated-linkedin-content-for-lawyers/ 

💡 Got a legal marketing question? We answer a new question every week from law firm leaders. Submit yours - email paul.evans [at] pillarscroll.com

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Pillar & Scroll - Law Firm Marketing: Live Q&ABy Paul Evans