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Trow sits down with Geni, an advisor and former CPA who left a tax partnership after realizing she couldn’t help clients the way she wanted to. They talk about burnout, why compliance work hides deeper client needs, and the mindset shift that unlocks real advisory: make your client the expert. Geni shares simple tools, better questions, and the approach that turned a Napa Valley firm into an advisory-driven practice.
By Trow TrowbridgeTrow sits down with Geni, an advisor and former CPA who left a tax partnership after realizing she couldn’t help clients the way she wanted to. They talk about burnout, why compliance work hides deeper client needs, and the mindset shift that unlocks real advisory: make your client the expert. Geni shares simple tools, better questions, and the approach that turned a Napa Valley firm into an advisory-driven practice.