In this episode of 'Face the Future,' Britt Hysen welcomes actor, producer, and entrepreneur Eric Winter. Known for his role in ABC's 'The Rookie,' Eric discusses his transition from acting to launching his premium rum brand, Palm Republic. The conversation dives into Eric's personal journey, the role his wife Rosalyn Sanchez played in his venture into rum, and the complex process of establishing a spirits brand. Listeners gain insights into the unique aspects of rum production, the importance of authenticity in celebrity-endorsed products, and the innovative marketing strategies Eric employs to differentiate Palm Republic in the crowded spirits market. The episode also touches on the dynamic of Eric's family, his podcast with Rosalyn, and their entertaining relationship.

00:32 Eric Winter's Journey to Palm Republic

03:37 The Business Side of Palm Republic

07:43 Creating and Perfecting the Rum

11:29 Marketing and Positioning Palm Republic

23:08 Content Strategy and Market Expansion

23:19 Building Relationships in the Rum Community

23:55 Engaging with Bartenders and Consumers

24:47 The Podcast Journey

27:01 Experiences with a Medium

29:17 Challenges in the Rum Business

34:08 Global Rum Market Insights

41:34 The Legacy of Palm Republic

42:55 Final Thoughts and Farewell

Follow Britt and Eric:

Find Britt at: https://britthysen.com/

Discover Millennial Magazine: https://millennialmagazine.com/

Find Eric and Palm Republic: https://palmrepublicrum.com/