Each week, we come to you with ideas from the Mouse on how you can better run your online business. In this episode, we're talking about the steep learning curve that is booking a Disney World vacation.

First-time visitors to Disney World are faced with unfamiliar lingo, important (and unknown) deadlines, and ever-changing rules. Listen now to hear why it's so important to make your products easy to understand *and* use.

Listen now and discover:

• The lexicon of WDW knowledge we drew upon to be able to hit all the headlining rides at Magic Kingdom and Hollywood Studios
• Our early impressions of Genie+ and Lightning Lane

Your small business takeaways:

• Design your post-purchase experience around your most basic, entry-level customer
• Revisit your audience's points of entry with your brand with the eyes of a newbie

Links:

• Squirrel Syndrome Workbook