Farmer stressed the importance of using this period of crisis to measure the Scope of Work and promote a dialogue with customers to rethink the workflow and thus achieve greater added value to brands.  

It is time for a total mindset change in the C-Level of the Agencies, focusing on the operation of the business, aiming at a business model that results in premium prices for the services provided. Part of the excellence is the understanding of the nature of the work done, where Seniority Personnel is indispensable.