Mal shares the insider’s view of indie publishing from hot book marketing tactics to the challenges and joys of sustaining a long‑running series. Whether you're a new indie author or seasoned pro, her insights on worldbuilding, author mindset, and audience growth are gold.

RESOURCES MENTIONED

Join Storyteller Lab: https://www.skool.com/thewritingwives/about

Read Mal's Books: https://www.maloriecooper.com/ Join Author

Sidekick, the newsletter to help you grow your readership and revenue as an author: https://authorsidekick.com/subscribe

Read Creatorwood, the free book helping writers turn their stories into movies using AI: https://www.blog.creatorwood.tv/subscribe

EPISODE CHAPTERS:

00:02:13 Introduction to Malorie Cooper's Journey

00:03:49 The Power of Facebook Ads for Authors

00:07:47 Understanding Facebook Ads: A Beginner's Guide

00:10:38 Best Practices for Facebook Ads in 2025

00:13:06 Analyzing Ad Performance: Key Metrics

00:16:53 Creating Compelling Ads: Marketing Strategies

00:19:15 The Importance of Revealing Twists in Marketing

00:22:55 Aligning Book Packaging with Ad Performance

00:24:42 The Power of Video in Advertising

00:30:49 Words Matter: Crafting Effective Copy

00:39:16 Building a Meta Story for Reader Engagement

00:41:46 Expanding Beyond the Book: Creative Ventures

Thank you so much for listening!

You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book!

I’d also super appreciate it if you rated Beyond the Book wherever you listen to podcasts.

It helps us grow and get bigger & better guests to share their insights with you in going Beyond the Book 💙.

I’m on a mission to bring Power to Storytellers. Here’s my story 👇

ABOUT THE HOST:

MICHAEL EVANS I’m the co-founder of Creatorwood (helping writers turn their stories into movies with AI) and Author Sidekick (media company helping authors succeed in the future of publishing).

In high school, I wrote and self-published 12 sci-fi novels (aka I didn’t have many friends).

I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was online🫣), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishing’s Start-up of the Year in 2023 by Jane Friedman.

After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors. I’m really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself 😊.

ABOUT BEYOND THE BOOK:

Beyond the Book exists to help authors expand their revenue and readership beyond books. We are rewriting the rules of publishing by helping authors build “mini-Disneys” from their stories through physical products, community experiences, games, other media formats, and more.

This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit dispatch.authorsidekick.com/subscribe