James Kennedy sits down with global finance leader Malcolm Carradus to unpack the business of events - from content-led conferences to transaction-driven trade shows - and how he helped scale Informa Markets into the world’s largest events organizer. They get into cash-flow mechanics, venue risk, gross-margin control, and the leadership shift finance teams need when each show runs like its own business. Along the way: wild on-site stories (including a venue demolished three weeks pre-show), why trade shows can command premium EBITDA multiples, and the fractional-CFO playbooks Malcolm now uses with clients.