The New CCO

Malice in Dallas: How Southwest Airlines’ CEO Turned a Slogan Dispute into an Armwrestling Match for the Ages


Listen Later

In this episode, we turn back the clock to 1992 — Southwest Airlines is helmed by their eccentric co-founder Herb Kelleher, whose larger-than-life personality has become the stuff of legend. Hear how he and a rival CEO took an unorthodox route to settle a tagline dispute, all in the name of charity.

...more
View all episodesView all episodes
Download on the App Store

The New CCOBy Page Society

  • 5
  • 5
  • 5
  • 5
  • 5

5

25 ratings


More shows like The New CCO

View all
WSJ What’s News by The Wall Street Journal

WSJ What’s News

4,322 Listeners

Fiction - Comedy Fiction by The Sunset Explorers

Fiction - Comedy Fiction

6,442 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,940 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

147 Listeners