<p>In this episode, we turn back the clock to 1992 — Southwest Airlines is helmed by their eccentric co-founder <a href="https://www.southwest.com/html/mkt/honoring-herb.html">Herb Kelleher</a>, whose larger-than-life personality has become the stuff of legend. Hear how he and a rival CEO took an unorthodox route to settle a tagline dispute, all in the name of charity.</p>

In this episode, we turn back the clock to 1992 — Southwest Airlines is helmed by their eccentric co-founder Herb Kelleher, whose larger-than-life personality has become the stuff of legend. Hear how he and a rival CEO took an unorthodox route to settle a tagline dispute, all in the name of charity.

<p>In this episode, we turn back the clock to 1992 — Southwest Airlines is helmed by their eccentric co-founder <a href="https://www.southwest.com/html/mkt/honoring-herb.html" rel="noopener noreferrer">Herb Kelleher</a>, whose larger-than-life personality has become the stuff of legend. Hear how he and a rival CEO took an unorthodox route to settle a tagline dispute, all in the name of charity.</p>

Malice in Dallas: How Southwest Airlines’ CEO Turned a Slogan Dispute into an Armwrestling Match for the Ages

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

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The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders. Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.

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Malice in Dallas: How Southwest Airlines’ CEO Turned a Slogan Dispute into an Armwrestling Match for the Ages

Malice in Dallas: How Southwest Airlines’ CEO Turned a Slogan Dispute into an Armwrestling Match for the Ages

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