Malin Liden is SAP’s Vice President and Head of EMEA Marketing Transformation Office. A passionate people leader and known for creating a marketing culture of success and innovation, she joins today’s episode to talk about what it means to lead effective digital transformation across SAP.

Revealing to host Jennifer Gutman, Director of Social Strategy at Oktopost, what she has learned in her role as VP, Malin talks about why brands shouldn’t be afraid to let their customers lead, the importance of community and how with the right mindset, as a leader you can spark the highest levels of innovation, no matter the generation, role or working style.