Eight years ago, Malte Scholz could not get a straight answer inside a product org to one basic question: what should we build next, and why? So he built a tool to fix it. That tool became AirFocus, raised $15M in venture capital, and was acquired by Lucid in 2025.

But what Malte saw in thousands of product organisations along the way is that the problem was never the tool. Most product orgs don't have a working operating model. And in the age of AI, that gap is no longer just a productivity problem. It is an existential one.

In this conversation, we talk about what actually makes a product org AI-ready, why context is the thing most teams are missing before they start automating, and what Malte learned when he went from being the CEO who makes every decision to the CPO who has to build alignment in a quarterly steering committee.

Discover why the company that doesn't document anything today will fall furthest behind tomorrow, and what "updating the context window of your organization" actually means in practice.

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