Louis-David Mangin is the CEO of Confiant, Inc. Confiant is the first company to launch a malvertising product that captured harmful ads in real time, protecting users from forceful redirects and phishing scams (like the very recent Elon Musk bitcoin fiasco). Confiant also just launched the first-ever Privacy Compliance Product to ensure consent matches with GDPR and CCPA and similar evolving regulations (Confiant has a very robust research arm on the pulse of emerging regulatory).

• What you can do is know what to do with an idea!
• Infected and broken ads were a problem.
• How infected ads work.
• Ads were running in Flash.
• Industry debt - infrastructure debt that the advertising industry has.
• 3 types of software - software written by engineer, advertising tech, security tech.
• In Ad industry 15% of video ads don’t work right off the bat.
• The good news is that the industry is paying attention.
• Pay attention to the ads that show up. Tell the site that you don’t like the ads.
• Look at whether the site cares about advertising standards.
• Consent is a currency.
• Browser fingerprinting is barely legal and cannot be consented to.
• What does consent mean?
• Never Split The Difference by Chris Voss - A fake Yes is the easiest thing to get to.
• In order to be held accountable, you have to know the what are we being held accountable for
• Malicious clickbait ads are technically cloaked to load as the “correct ad” unless that person matches their target profile.
• The Cybersecurity 202: The Biden administration rolls out a 100-day plan to improve electric grid cybersecurity
• Tag Barnakle: The Malvertiser That Hacks Revive Ad Servers, Redirects Victims To Malware
• Link to the most recent Malvertising and Ad Quality Index

Buoyancy Digital is proud to be the inaugural Mission Partner for the Cybertraps Podcast series. A digital advertising consultancy with an ethos, Buoyancy was founded by Scott Rabinowitz, who has been in digital media since 1997 and has overseen $300 million in youth safety compliant ad buys across all digital platforms. For IAB, Google and Bing accredited brand and audience safe advertising sales solutions, media buying and organizational training for media publishers, let’s chat.

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