Elisa Marshall is the founder and creative genius behind NYC’s stylish Maman café. With locations throughout the city, and now in her hometown of Montreal, Elisa explains how designing a space that could be multi-functional as both a daily destination for your breakfast AND a place to host events. In this episode, we talk about how local PR and brand partnerships were key to growing the brand in the beginning, how Maman’s cookie made one of “Oprah’s Favorite Things”, her new-found tool for managing Instagram, and how moving away from the business for a year to write a cookbook (!) helped tremendously in navigating the year of 2020 and pivoting the businesses’ operations through the COVID-19 pandemic. Check out Maman (and order those cookies!) at mamannyc.com Connect with Maman and Elisa on Instagram @_mamannyc_ and @_byelisa_