Thoughts on setting proper expectations to your consumers on when to expect your content to go live.

https://www.youtube.com/watch?v=hePvO9bxgMU

Transcription

Manage expectations in content marketing.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

We talk a lot about content marketing here.

Content marketing is that type of marketing where you're looking to get attention by providing some form of content.

It's very broad idea, right?

But it could be everything from social media, to newsletters to books to, you know, just just about anything, both online and offline.

If you're providing content, whether it be entertainment, or whether it be educational, you're providing content, and getting a marketing result back, right.

The reason why I wanted to talk about this expectations and content marketing is because the people that are watching, listening, reading your content, they are going to have expectations, and you're going to want to manage that.

You're going to want to give them an idea of what to expect of how often to expect it.

That's why every night, I'll say, you know, we'll see you tomorrow, because in general, I post these and I put out new episodes on a daily basis.

Now this mixes up once in a while and you can see going back that sometimes to get posted in one day, or we go a few days without posting. In general, it's every day, so I give them that expectation.

People know when to expect, but they also know what to expect because I give an idea of the type of things we talk about here, even if it's your first time.

By the way, if it is your first time. This is kind of a business conversation that we're having right now. It's kind of one way because just me here, sometimes we do an interview, sometimes we have a conversation with somebody else.

In the end, it's all about business. Business ownership, business management, if you are a either a business owner or an executive, you know, how do you go about handling those things?

And specifically, we're talking about content marketing today.

So how do you go about using this stuff for your business, and managing the expectation of your audience, like I just did with you is how it's done.

You have to know what you're doing, where you're going, how you're going to get there.

I don't talk about this thing directly in my book, but my books another form of content marketing, 9 Ways to Amazon-Proof Your Business. It gives you very, very broad-based, but some very specific areas to on how to learn more about these broad-based strategies that you can use in your business.

So short book, it's really easy to read, you go go check it out at Amazon.com. You can even download a copy, if you want download a free copy, you can go to AmazonProofBook.com.

AmazonProofBook.com.

That's our sponsor just in case you're wondering, but if you're really talking about managing that the reason why this came up, I think I started talking about that and then I got distracted.

The reason why this came up is a friend of mine does vlogging on a regular basis.

Now his form of vlogging is not really content marketing. He's not specifically marketing anything he does this mainly on YouTube, where he does these kind of day in the life of vlogs that he puts out there.

He's been very,