Welcome back to Management Diaries, MHN’s property management podcast, where we bring you new trends, innovative strategies and real-world insights from industry experts on everything from increasing NOI to creating vibrant communities.

In this episode, I welcomed Jacqueline Rogers, chief communications and operating officer at Capital Square.

Rogers provided an overview of her company’s expansion into property management and emphasized the importance of understanding your brand identity and clearly defining the relationship between your sub-brand and main brand as a critical first step.

Here are some highlights from our conversation: