In this episode of 'Management Meets,' Katie and Steve talk with PhD alumna Philippa Kindon, Business Development Manager at Mayden. Mayden’s flagship product, Iaptus, supports mental health patients through providing digital technology solutions to healthcare organisations such as the NHS.

Philippa discusses the evolving needs of the healthcare sector, and how Mayden’s data-driven decision-making approach, providing new offerings and acquisitions, has helped them stay ahead of the curve.

The episode also touches upon the company’s flat hierarchy system and why they’ve adopted this ‘made without managers’ approach to business.

To learn about the Knowledge Transfer Partnership (KTP) with the University of Bath visit this page: https://www.bath.ac.uk/case-studies/knowledge-transfer-partnership-ktp-mayden/