Hello everybody

As promised, I would like to share a situation where we applied the heuristics approach (System 1 thinking) to make a good decision. Moreover, System 2 thinking could not help us in this situation. The situation was a selection of a souvenir from Schotland - whiskey. Probably, some whiskey lovers would not agree with our approach but some would (and did when I talked to some business people during my seminar on heuristic decision-making in business).

I hope this approach will help you in your decision-making. Next week, I plan to explain the difference between individual and universal heuristics and how to become efficient and effective. 

Enjoy, comment (e.g. share your experience), share, and subscribe - it does matter!

Best

Eugene (Yevgen)