Welcome, dear listeners!

Today, I talk about one of the tools for the #environmental #analysis in #strategicmanagement - #pest. PEST stands for #political, #economic, #social (& #cultural), and #technological factors. Although the tool is vague and has plenty of issues (I mention those briefly), it is the best that we have for now. So, apply it wisely and learn the weaknesses before analysing the market environment!

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Best

Eugene (Yevgen)