It's not uncommon to see breweries add food to their taproom or for restaurants to start brewing their own beer. What does this mean for your brand? Is it a good idea? How do you manage perceptions? Ryan Wheaton from the Branding Brews podcast joins the show to discuss how to handle new offerings.

Get started with BluJaket here: http://www.blujaket.com/foodbiz
Check out Avidity Creative here: http://www.aviditycreative.com

It's not uncommon to see breweries add food to their taproom or for restaurants to start brewing their own beer. What does this mean for your brand? Is it a good idea? How do you manage perceptions? Ryan Wheaton from the Branding Brews podcast joins the show to discuss how to handle new offerings. Get started with BluJaket here: http://www.blujaket.com/foodbiz Check out Avidity Creative here: http://www.aviditycreative.com

Managing a Change in Your Restaurant or Brewery Brand

Getting food and beverage products into stores easier, flying off the shelves faster. This podcast teaches you how to do those things and handling all of the obstacles you'll meet along the way.

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Managing a Change in Your Restaurant or Brewery Brand

Managing a Change in Your Restaurant or Brewery Brand