Product drops. Media drops. Media send-outs. Creative mailers. Press kits. Whatever you call them, this episode deep-dives into why putting product in the hands of media or an influencer can be great for your brand. It also covers the elements you should think about when creating your concept and how to execute it to drive engagement, coverage and an ROI. Beauty PR specialists Anna Stark and Tahira Matthews from Stark Matthews join me in this episode to share their tips.

You'll find a summary of the information featured in this episode here: https://www.theprpod.com/post/product-drop 

Find tips from each episode here: https://www.theprpod.com/

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