In this episode Stephen Willson questions the intuitive presumption that achieving the best overall outcome is attained by maximising results within boundaries. The executive contributions illustrate unintended damaging behaviours that can occur across boundaries. These boundaries include between territories, business functions, alternative customer offerings and over period ends.

Stephen then explores the importance of aligning all business units and functions with the  overall organisational purpose and provides examples of tactical, structural and cultural  ways to manage boundaries.