Broadband testing isn’t as simple as checking upload and download speeds. In this episode, I speak with Michael McCallen, CEO of Cheetah Networks, about the biggest challenges in broadband performance testing, why traditional methods often fall short and how they solve the problem with a home-grown Canadian solution.

We uncover key obstacles, including:

🔹 Inconsistent Testing Methods – Why results can vary wildly depending on how and when tests are run.

🔹 Lack of Real-World Performance Metrics – Speed tests don’t tell the full story of your actual experience.

🔹 Privacy Concerns – Who really owns your broadband performance data?

🔹 Community Blind Spots – How lack of local engagement leads to bad policy and poor service.

🔹 Government Standards – The gap between regulations and real-world broadband issues.

With the growing demands for connectivity, accurate broadband testing is more critical than ever. Listen in to learn what’s broken—and what needs to change.

00:00 Introduction to Performance Testing in Broadband

01:51 Cheeta Networks' Journey in Telecom

04:56 Challenges with Current Broadband Testing Methods

07:47 Cheetah Networks' Innovative Solutions

10:20 Understanding Quality of Experience

13:09 Use Cases for Performance Data

15:51 Community Engagement and Data Utilization

18:36 Privacy and Data Ownership

20:58 Business Models and Flexibility in Service Delivery

22:57 Understanding Stakeholders in Broadband Services

25:47 Government Procurement and Community Engagement

28:26 Broadband Nutrition Labels

32:15 Customer Acquisition Strategies and Market Expansion

35:10 Community Empowerment and Data Utilization

Visit Cheetah Networks to learn more. You can contact Michael McCallen on LinkedIn or by email - [email protected]

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#BroadbandTesting #TelecomChallenges #InternetSpeeds #QualityOfExperience #CheetahNetworks #Connectivity