Highlights from this episode include:

• Why trying to quickly fix someone else’s problems sets them up for failure down the road and costs you sales (4:45)
• How your childhood experience can sabotage today’s sales conversations and how to overcome it (8:16)
• The surprising reason you are attracting cheap clients who never buy from you (11:57)
• Why obsessing over solutions is killing your sales (12:18)
• The “Co-Creation Method” for developing offers that prospects can’t resist (12:29)