<p>Japan stands today as the world's third-largest advertising market following the US and China. Joining us today is Sou Matsubara, a senior consultant to some of Japan’s largest programmatic publishers to share key insights into Japan's ad tech ecosystem and business culture.</p>

Japan stands today as the world's third-largest advertising market following the US and China. Joining us today is Sou Matsubara, a senior consultant to some of Japan’s largest programmatic publishers to share key insights into Japan's ad tech ecosystem and business culture.

<p>Japan&nbsp;stands today as&nbsp;the&nbsp;world's third-largest&nbsp;advertising market following the US and China.&nbsp;Joining us today is&nbsp;Sou Matsubara, a senior consultant to some of Japan’s&nbsp;largest&nbsp;programmatic publishers&nbsp;to share key insights into Japan's ad tech ecosystem and&nbsp;business&nbsp;culture.</p>

Managing Innovation and Adtech in Japan

A podcast about Ad Ops and programmatic advertising. Each week, we dig into the magic and mysteries of the ad ops industry. As publishers are attempting to grow their piece of the digital advertising pie and make their ad dollars go further, they’re challenged with changing markets, technology, and user demands. With header bidding becoming a go-to ad selling tactic, shifts in media buying have brought ad quality, brand safety, and ad security issues to the forefront.

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Managing Innovation and Adtech in Japan

Managing Innovation and Adtech in Japan