Gabriella Neske is the Senior Account Manager at Buy Box Experts, where she supports large brands on first-party and third-party Amazon marketplace issues. Prior to joining Buy Box Experts, Gabriella spent more than five years at Amazon as a vendor manager and buyer. She has also worked at Nordstrom Direct and Groupon.

Scott Ohsman is a Partner at Buy Box Experts, where he is involved with business development and people management. Before this, Scott was the owner and CEO of The Cairn Company and Frontier Group Inc. He has over 20 years of experience in retail and e-commerce and has helped dozens of brands with their Amazon 1P relationships.

In this episode…

Many brands are thrilled to receive a call from one of Amazon's vendor managers inviting them to sign up as a first-party seller. While the Vendor Central program is a great place for brands to sell their products, it does come with its own unique set of challenges.

For instance, there are many costs and expenses incurred throughout the program, as well as an increased demand for marketing and advertising. Because of this, it’s imperative that brands know what they are getting themselves into before signing up.

In this week's episode of the Buy Box Experts podcast, host James Thomson interviews Gabriella Neske and Scott Ohsman, both from Buy Box Experts, about some of the major challenges that brands face in the Amazon Vendor Central program. They discuss the common costs associated with being a first-party seller, the importance of increased advertising on the marketplace, and the best ways to avoid stockout problems as your popularity grows. Stay tuned.