Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications.

Show notes:

0:28 - Intro

4:25 - Kasper on how social media impacts her job responsibilities.

6:35 - Kasper discusses her biggest challenge to getting Cisco’s internal team to adopt new media and social media tools and technologies.

9:34 - Kasper reveals two big opportunities that social media gives internal communicators.

13:59 - Kasper shares Cisco’s objectives when using social media.

15:14 - Kasper on Cisco helps its employees blog responsibly.

16:46 - Kasper‘s biggest surprise about how organizations are using social media.

18:50 - Kasper on the separation between internal and external communications.

20:58 - End

Photo by Leonardo Rizzi