Tippie Leads

Managing Risk in Disaster Logistics


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Natural disasters disrupt entire industries and supply chains, delaying critical relief. How can we ensure supplies reach victims quickly? And how can companies like Walmart and organizations like the Red Cross respond effectively? Tippie professor Ann Campbell joins us to explore these questions—because logistics shape more than disaster response; they shape daily life. From managing supply chains to planning trips, navigating challenges is key. MBA student Laura Goddard shares the risks of traveling with motion sickness and the planning it takes. And finally, we’ll bring it all together with a Final Tip(pie) just for you.


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  • More on Ann Campbell and her research
  • Watch Laura‘s story and those of other Tippie storytellers

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    Tippie LeadsBy Tippie College of Business | Nick Westergaard | University of Iowa