Robin Doyle, the founder of Beautyologie—a fair trade and ethically-sourced online marketplace for conscious consumers who want beauty products that make a difference, not just on the surface of their skin, but in the world we live in— decided on a humanities major in college because she learned that it meant she wouldn’t have to take math classes. That journalism degree led her to work at a teen magazine, which gave her the opportunity to interview celebrities like Britney Spears. She moved into a position as a fashion editor.

Today, Robin has 25+ years of experience in the beauty industry as a writer and publicist and is a passionate advocate for beauty brands that use the industry as a vehicle for social change. 

In this episode, you will hear more about:

• How Robin’s early career in journalism led her into the PR industry
• The first steps Robin took to validate her business idea
• What you need to know if you’re trying to generate PR on a budget

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com