As the founder and President of Direct Results, Jill Albert has had to make a number of adjustments to support her staff during the pandemic while remaining a valued partner to advertisers and the radio stations they place their business on. On this episode of Managing The Crisis, Jill discusses why she believes strongly in endorsements, how ratings factor into the buying process, which categories have been busiest during the pandemic, why she remains bullish on the future growth of podcasting, and when she thinks the advertising business will start to recover.

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