The advertising business has been reeling lately due to the coronavirus’ impact on the American economy. On the third episode of the Managing The Crisis podcast, Ad Results Media Partner and Chief Revenue Officer Steve Shanks stops by to discuss how he’s advised clients to approach marketing during these uncertain times, which categories should be active and what their messaging focus should be, why podcast advertising has greater appeal than radio, when he expects the business world to return to normal, how the current situation has forced day to day adjustments for his company, and much more.

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