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Managing Through Change: A Personal and Professional Workshop
In this episode I share with you a workshop I conducted at the iMedia Agency Summit's Aspen Group "Agency RX" Day:Managing Through Change: A Personal and Professional WorkshopThe advertising business gets hit harder than almost any industry in every down cycle. If you’re going to be in the biz, you have to learn how to roll with the markets. In this workshop, Susan Bratton teaches you first how to get control of your own fears and anxieties. Then you learn some valuable techniques to manage stress. Finally, you learn what it takes to be a really good manager during times of chaos. This interactive workshop includes three interactive segments involving Socratic Questioning, Calm Abiding Meditation and a Work/Life Balance Assessment.“In the midst of winter, I finally learned that there was in me an invincible summer.” —Albert CamusQuote from DAVID COWAN of Bessemer Venture Partners and recent guest on DishyMix - “Folks love to pick on ad folks along with lawyers, VCs etc. But I'd remind them of the vital role they play in society today by promoting digital media and the digital economy. At a time when people around the world worry about our friends in Mumbai, only the Internet brings us the news instantly and directly. And a time when households are under unprecedented financial pressure, digital media and e-commerce can play a vital role in helping us save money on everything we buy. The digital economy is transforming education, philanthropy, music, even dating. And none of it would happen without matching sponsors and publishers as efficiently and creatively as the people you're addressing.”There are very specific behaviors you can invoke to thrive in the natural cycles of the ad business.In this episode you will learn:Confronting Personal Fear and AnxietyTechniques to Manage Through ChangeEmotional LeadershipACTIONChange your thinking!3 Exercises:Socratic QuestioningCalm-Abiding MeditationLifestyle Balance AssessmentRESULTYou will be richer, thinner, more loved. ;)Less stress, more accomplishment, a great leader through using these techniques and perspectives I’ll teach you today. Excel in a down market.
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By Susan BrattonIn this episode I share with you a workshop I conducted at the iMedia Agency Summit's Aspen Group "Agency RX" Day:Managing Through Change: A Personal and Professional WorkshopThe advertising business gets hit harder than almost any industry in every down cycle. If you’re going to be in the biz, you have to learn how to roll with the markets. In this workshop, Susan Bratton teaches you first how to get control of your own fears and anxieties. Then you learn some valuable techniques to manage stress. Finally, you learn what it takes to be a really good manager during times of chaos. This interactive workshop includes three interactive segments involving Socratic Questioning, Calm Abiding Meditation and a Work/Life Balance Assessment.“In the midst of winter, I finally learned that there was in me an invincible summer.” —Albert CamusQuote from DAVID COWAN of Bessemer Venture Partners and recent guest on DishyMix - “Folks love to pick on ad folks along with lawyers, VCs etc. But I'd remind them of the vital role they play in society today by promoting digital media and the digital economy. At a time when people around the world worry about our friends in Mumbai, only the Internet brings us the news instantly and directly. And a time when households are under unprecedented financial pressure, digital media and e-commerce can play a vital role in helping us save money on everything we buy. The digital economy is transforming education, philanthropy, music, even dating. And none of it would happen without matching sponsors and publishers as efficiently and creatively as the people you're addressing.”There are very specific behaviors you can invoke to thrive in the natural cycles of the ad business.In this episode you will learn:Confronting Personal Fear and AnxietyTechniques to Manage Through ChangeEmotional LeadershipACTIONChange your thinking!3 Exercises:Socratic QuestioningCalm-Abiding MeditationLifestyle Balance AssessmentRESULTYou will be richer, thinner, more loved. ;)Less stress, more accomplishment, a great leader through using these techniques and perspectives I’ll teach you today. Excel in a down market.