How often does a leader in security, crisis management, or business continuity find that their team is doing great things, but absolutely no one in the company knows anything about it?

In this episode of the Managing Uncertainty Podcast, Bryghtpath Principal & CEO Bryan Strawser and Senior Consultant Jennifer Otremba talk candidly about communications and awareness strategies in the first part of a three-part series about communication strategies. Topics discussed include communication and awareness strategies, creating an editorial calendar, content creation, and related topics.

Episode Transcript

Bryan Strawser:            Jen, what are we doing here today?

Jen Otremba:               Well, first of all, welcome back to Managing Uncertainty Podcast.

Bryan Strawser:            Had a little bit of a break.

Jen Otremba:               Yep, a little bit.

Bryan Strawser:            We’ve been a little busy with some real work.

Jen Otremba:               We have. But because of that, we have sort of come up with some ideas of what we want to talk about based on client needs. As we’ve been talking through this with several of our clients. So what we decided to kind of start talking about a little bit more and maybe have a whole series on, is communication.

Bryan Strawser:            So we’re gonna talk about a couple different communication topics. I think we’re gonna start today with more of, I think, an overview of communication. Then, we’re gonna get into talking about communication and awareness planning. One of the bigger challenges that we see that we’ve helped a number of clients with over the last several years. Part two, Jen?

Jen Otremba:               Yeah, part two, we’re gonna talk a little bit about crisis communication, so how to communication in the event of a crisis. During, before, after, that type of thing.

Bryan Strawser:            Then, in part three, we’re gonna talk about the big launch. At different points of your business cycle, you’ll have the opportunity to launch a new product, a new service, a new campaign, maybe a new … It can be a new vision mission statement, a new EOC-

Jen Otremba:               A new team, yeah.

Bryan Strawser:            A new team.

Jen Otremba:               Yeah.

Bryan Strawser:            So we’re going to talk about how to prepare for that launch. How to use some of the communication tools that we’re going to talk about in part one and two, to really go out and launch that series.

Jen Otremba:               Yeah.

Bryan Strawser:            Launch that [inaudible 00:01:45] through the [inaudible 00:01:48].

Jen Otremba:               Right. So I think some of the ideas around this really stemmed from just talking to some of our clients that we’ve been working with and understanding their needs. Kind of talking through … We have all of these great programs. We do all of these great things, but no one knows about it.

Bryan Strawser:            Yeah it happens a lot where, I think, we have seen numerous times and I saw even early in my career in Security that companies would … Or teams would be doing a lot of really great things and be doing a lot of great work and absolutely nobody knew that those things were going on.

Jen Otremba:               Yeah. In this world, it’s all the more important that people understand and know who you are and what you’re doing. We work in Crisis Management and workplace violence prevention. We need people to know who to call when things happen.

Bryan Strawser:            Even beyond that, there’s a lot of really great work being done by Security, and Business Continuity, and Intelligence,