Today we’re talking to Li Jun, founder of Ontology and SAGA. Starting out in the financial industry, Jun was tasked with researching blockchain. Once Jun saw how much blockchain could really do, he quit his job at the financial institution and started working on Ontology. Ontology is a protocol that operates as a decentralized identity framework that helps users manage their own data and enables blockchain-based authentication by global verifiers. Once they had the infrastructure and the protocol, they needed a project. SAGA became that project. SAGA is a decentralized data marketplace meant to allow individuals and organizations to monetize and acquire data in a trusted, standardized, and cost-effective way.

Data is said to be the oil of this century, and it’s as important as ever to own your own data. With data trading, you can confirm your own data and exchange it peer to peer. For example, you could share your e-commerce history by linking different data sources to your wallet, it would then be verified on blockchain and then after usage, the data would not be stored. This is a technology that a car insurance company could utilize. Your car has all sorts of data on your driving that you could choose to share with an insurance company to get a more custom product. This is why the decentralized protocol is a good solution to protect privacy and data.

Another example of usage would be a job search platform wanting to verify information found on a user's resume. They could use decentralized data protocol to verify work experience and blockchain would confirm if the history is true or not. Jun believes the next phase of this technology will allow every resume to be verified automatically. When an organization wants information you would get a notification on your data wallet and the data will be sent to them peer to peer. The bank will use this data to verify all information and output a result; everything would be recorded by blockchain.

Jun is most excited to see other use scenarios, with new products and protocols. He says crypto is still an asset industry, and he looks forward to it moving beyond that. If you’re interested to learn more about Ontology or SAGA, visit ont.io, saga.io or download the data wallet at onto.app where you can start managing your decentralized identity and digital assets.

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Divi is creating the world's first closed-loop, vertically-integrated cryptocurrency ecosystem. Much like Apple's ecosystem is anchored by iCloud, the Divi Project blockchain serves as the core of the Divi network of technologies. Thanks to a keen understanding of the divide that separates the mainstream from the crypto world, the Divi team is able to create solutions to the industry's biggest problem: adoption by non-technical users. Divi's user-friendly, one-click solutions aim to bring blockchain-based payments into modernity with great UX. In this podcast, we will cover all aspects of cryptocurrency, hot topics, and technology as worldwide adoption grows.