What if the thing you started for fun—zero thought of failure, zero plan—turned into your life's work?

Mandy Kellogg Rye is the founder of Waiting on Martha, a brand she started while drinking wine and watching a movie. She loved Martha Stewart, blogs were just becoming a thing, and she thought: I can do that. Three months later, Martha Stewart invited her to New York. Pottery Barn reached out. Things snowballed fast—because for Mandy, nothing stays small.

Mandy talks about going to work with her dad at the wastewater treatment plant when she was five, why her parents never told her no or that a mistake was a bad thing, and the moment crossing a bridge to college when her dad told her: this is your chance—don't come back. She explains why she worked her corporate sales job for four more years while building the blog, why authenticity is the key to selling anything, and why she won't let the women on her team say sorry.

She shares the brutal honesty of the last two years—almost quitting, calling her landlord ready to break a 10-year lease, not paying herself so her team gets paid. But she took a week, didn't make a rash decision, and stayed. Now she's reenergized. Because as she puts it: pressure is a privilege.

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