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Lauren Van Mullem provides copywriting support for coaches who want to grow their business without pushy, sleazy non-ethical tactics. She is passionate about helping people express themselves authentically. 
She also likes vintage fashion hat-making, tea, and chickens. 

In this podcast we talk about:

• Lauren's background & how she came to ethical copywriting
• what is ethical copywriting, and why it's so important
• how to present ourselves authentically on our websites
• a nifty trick for zhuzhing up your Zoom waiting room
• how to build a non-salesy salespage
• what is bad copy?
• Lauren reviews my sales page for Ignite Your Power - eek!
• Lauren's signature craft & copy sessions 

...and a lot more. I loved talking to her, and I think you'll love her too! 

You can find Lauren at https://www.truerwordsbylauren.com/

From Betty: Being in business means being visible. Being ethical in business means not using dodgy tactics, of course, but also being authentic in how we present ourselves ~~

The trouble is… Many of us carry wounds around being seen, accepted, and celebrated as the individual we are.

Left untended, these wounds divide our will, i.e. we end up with conflicted desires:

Part of us wants to be visible to grow our businesses, but another part of us is absolutely dead set on staying well and truly within the shadows… Because that's where it's SAFE.

…whether that means literally hiding under the duvet (I've been there 🥸),

...mega procrastination & self sabotage

…or pretending to be someone we are not, so as not to stand out (I've also been there 🤫).

The push & pull can be utterly EXHAUSTING.

But the good news is, it's relatively quick & easy to fix, once you access the level of the subconscious mind, using a modality such as hypnosis.

Download my free 2 hour workshop, and I'll teach you how you can set yourself free from past hurts, and leap confidently in the direction of your dreams.

FB: Betty Cottam Bertels
IG: Betty_Cottam...