The fitness industry is saturated with coaches doing similar things that confuse one from the other.

How do we distinguish the good coaches from the mediocre ones and find value in the service they offer?

Manny Alayon is a health and performance professional who owns Northeast CrossFit. He is a proud husband, father to two daughters, and coffee connoisseur.

In this episode, Manny shares how he started wrestling and chased the 'high' in CrossFit as we find out what made him chase it.

With his business among the ones hit by the pandemic, pivoting was his way to stay afloat. It's something to look forward to how he did it.

Social media is becoming too noisy, but leveraging it the right way will do your business better than harm. Learn to make use of it truly.

Where everyone is showing similar things, separating yourself from the rest is undoubtedly an advantage. His tips on that are valuable.

Don't be fooled with instructors claiming to be coaches. Learn what distinguishes an instructor from a professional coach. 

Becoming a good coach takes effort and tools to become one. Hear his important thoughts about this.

People find it awkward increasing prices, and it's helpful to know how he steadily gets the clients he wants and maintains good client retention despite increased prices.

His social media has an engagement he is so happy about. Let's dig into the kind of content you need to put out there in your social media and website, so you get people to know you and ultimately work with you.

Designing a program tailored to your client's needs is one sure way to attain one's goal. And he shares details about this.

More than anything, learning how to be a better human helps better society, and he shares his thoughts on this that we can all reflect and learn from.

"Make sure you're really good. And then it's a matter of letting the world know that you're really good. And that is really complicated because I think the best coaches aren't on social media, because they're too busy helping the world." Manny Alayon

What you will learn from this episode:

03:29 - His wrestling story when he was a kid

05:43 - What those losses in his wrestling matches taught him

09:33 - What got him into CrossFit

13:52 - The bipolar personality that CrossFit has

17:29 - How he pivoted his business when gyms were made to close

21:27 - What he does to separate himself from the rest 

24:00 - Difference between a coach and instructor

25:58 - What's with increasing the price and not putting the price on the website?

30:39 - One tough thing about being a coach

32:36 - Important things to note to leverage social media platforms like Instagram

35:01 - The key is consistency

37:33 - Finding the opportunity to individualize programs for clients during the pandemic and how it works

38:52 - Designing a holistic lifestyle program not just focused on the workout piece

40:26 - In what direction does the fitness industry go given the changes this pandemic has made

43:38 - Will lifestyle coaching benefit the best coaches from the mediocre ones?

48:38 - The most significant lessons learned from his two daughters

53:21 - The many contradictions in life we can all reflect on

57:50 - What humans need to learn for society to get better

Connect with Manny Alayon:

• Instagram

Connect with Gavin McHale

• maverickcoachingacademy.ca
• LinkedIn
• Instagram