April 02, 2025

Manoj Bairstow - ‘Behind-the-Scenes’ Secrets of the Geneva Supercar Show

1 hour 5 minutes

In this episode, we have the privilege of hosting Manoj Bairstow, co-Founder and Managing Director of the Geneva Supercar Show. Manoj brings a wealth of experience from his remarkable journey in the luxury automotive events industry, having transformed from a sales professional making countless cold calls to the visionary behind prestigious supercar shows in both Monaco and Geneva.

Join us for an inspiring conversation as Manoj shares his fascinating career trajectory and the creation of the Geneva Supercar Show. He offers valuable insights into the evolving supercar industry, innovative marketing strategies, and the delicate balance of luxury, technology, and sustainability in the automotive world.

The discussed topics are:

💡 Manoj's journey from his early sales career to becoming a leader in luxury automotive events

💡The creation and evolution of the Geneva Supercar Show, including key milestones and challenges

💡Differences between organizing supercar shows in Monaco versus Geneva

💡The enduring appeal of supercars and their technological evolution in the next decade

💡Marketing strategies that attract diverse audiences to luxury automotive events

💡Personal development and the qualities needed for success in the industry

💡Manoj's vision for the future of the Geneva Supercar Show and its influence on the broader automotive world

Whether you're a supercar enthusiast, an aspiring entrepreneur, or someone interested in luxury event management or in successful marketing in general, this episode offers valuable lessons on perseverance, innovation, and success in a competitive industry.

Tune in and enjoy!

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