In this episode of Hustleshare, we chat with Mansueto "Joel" Callao, Chairman and CEO of NYXSYS, to travel through his journey from a PUP graduate breaking into multinational sales to leading one of the Philippines’ biggest players in digital out-of-home advertising. Joel shares how persistence helped him land major clients, why a ₱26M billboard deal with no location became his first big break, and how a spectacular installation failure pushed him to level up. He opens up about shifting from static billboards to Asia’s largest LED displays, pivoting during the pandemic to build AI-powered audience measurement, and the leadership lessons he’s learned from working with Gen Z talent. Joel also gets real about staying true to your company’s “why,” keeping innovation constant, and why embracing failure is essential to long-term success.

Resources:

LinkedIn: https://www.linkedin.com/in/mansueto-callao-73a110a4 

Website: https://nyxsys.ph 

Links/Sponsors:

OneCFO: https://www.onecfoph.co/

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