Culture isn't a values poster — it's how your team shows up when things get hard. Mike House explains why it's your biggest competitive edge.

In this episode, Mike House, leadership coach and culture strategist, shares what strong manufacturing culture actually looks like in practice — and the mistakes that kill it. We cover:

- Why culture is defined by behaviour, not words on a wall

- The biggest mistakes leaders make when trying to build cohesive, high-performing teams

- What family-owned manufacturers often get right — and where they go wrong

- How to create genuine clarity around purpose, priorities, and expectations

- What survival training teaches us about decisive leadership under pressure

Whether you're a founder, plant manager, or team leader trying to attract and retain great people, this episode gives you practical insight into building a culture that sticks.

Show notes and links for this episode: https://www.manufacturingtech.au/episode/70-why-culture-is-your-competitive-edge-with-mike-house/