What can brick-and-mortar businesses expect when transitioning to digital?

On this special episode of Built on Strategy focused on manufacturing, I am joined by Cari Anne Cashon, Global Head of eCommerce at WernerCo. We discuss her journey as an entrepreneur navigating the world of ecommerce, creating her own online product while in college, and the transition to digital. Even today, it is still impossible to earn a traditional degree in ecommerce, especially not specializing in Amazon, and Cari Anne is an expert at utilizing certain tools to identify niches and demographics to market products to online. Whether it is SEO optimization, QR code implementation, or the future of product marketing using augmented reality, every business can benefit from online literacy and developing their workforce to adjust to technological innovations.