What kind of mindset changes can help shift the direction of a business culture?

On this special episode of Built on Strategy focused on manufacturing, I am joined by Annmarie Stafford, Director of Strategic Marketing at TASI Packing Integrity. Sales-driven markets are very different from marketing focused markets, especially in regards to search engine optimization and website performance. We discuss the value of having online platforms that engage consumers, the decision to require campaign briefs that outline revenue goals and demographics, and trying new approaches to reach an audience before competitors can. The systems and software are available to create brand awareness, but it is up to content development teams to seize the time and attention of potential customers. In order to be successful, it’s necessary to utilize all of the tools designed for digital marketing to receive feedback from clients and stay informed on product innovation trends.