Apotheosis

Manufacturing masculinity


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American culture bombards men with images of who they’re meant to be. Often these images portray men as tough guys who value winning at all costs, playing by their own set of rules.

The problem is that this image of masculinity is a fabrication – a marketing campaign dreamed up in a Madison Avenue conference room to sell more products to men.

Being a “real man” doesn’t mean being a relentless winning machine and doesn’t need someone else to be weak. 

Secure masculinity means competing with yourself, not others, and striving for constant growth. It means empowering others and celebrating the success of other people, even when they’re different. It means being genuine and living by a set of values. It means contribution and sacrifice.

Listen to the full transcript here: 
http://projectindra.org/apotheosis-podcast/episode-30-manufacturing-masculinity/


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ApotheosisBy Ryan Thompson