If you’ve ever said “I want to write a book” or you’ve already written one and don’t know what comes next, this episode is for you.

In this episode of Stories by Career Sistas, Beverly is joined by Karen Jackson , founder of The Vonnie & Ollie Agency, for an honest, behind-the-scenes conversation about what it really takes to write, publish, and market a book. Drawing on her 20 years of marketing experience across the music industry, book publishing with a Big Five  publisher,  and now entrepreneurship, Karen unpacks the parts of the publishing journey that aspiring authors often underestimate, or misunderstand entirely.

We explore the true cost of publishing, why marketing often matters more than most authors realise, and the critical difference between being a writer and becoming a branded author. Karen highlights common mistakes first-time authors make, how to avoid spending money in the wrong places, and why building community and operating with intention are just as important as writing the manuscript itself.

The episode also explores advocacy in publishing, the importance and power of underrepresented voices and the stories they carry, as well as why books are one of the  most challenging, yet most meaningful, products to sell in today’s attention economy. Karen closes with practical advice for writers who are sitting on an idea, unsure how to begin, and questioning whether their story is worth pursuing.

 

Whether you’re an aspiring writer, a first-time author, or someone dreaming of publishing a book that truly reaches its audience, this episode delivers clarity, strategy, and encouragement to help you take the next step.