What does it actually look like to build an event audience that converts?

In this session of Talk Virtual, I’m not just teaching—I’m showing you in real time.

👉 Live Build: Mapping a SaaS Event Audience That Converts

We’re going behind the scenes as I walk through my process for identifying and mapping the right audience for a SaaS event—one that leads to pipeline, not just attendance.

You’ll see:

how I think through audience strategy

how to identify buyers vs just viewers

what to look for when defining your ideal event audience

how this connects directly to lead generation and ROI

If you joined the challenge, this is where everything starts to click.

If you didn’t—this is your chance to catch up and see the strategy in action.

Because at the end of the day…

👉 You don’t need more attendees. You need the right ones.

CTA:

You’ve identified your audience—now let’s turn that into a lead-generating event.

If you want support and community, join Virtual Summiteers in May…

And if you want me to map this out for your business and tie it directly to pipeline and ROI—book an Event Audit.

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