Have you ever thought of how someone map's out the customer journey from an expert's perspective? Do you know why it matters? Are you curious about how to build on it? First, you have to understand why it matters, and it matters over everything else.

George Bryant is a New York Times Best Selling Author, Podcast Host & one of the most highly sought after digital marketing consultants in the world to teach his Relationships Beat Algorithms™ approach to business. He has helped hundreds of the largest companies in the world and thousands of entrepreneurs ethically scale their businesses by deepening their relationships with their customers and creating transformational breakthroughs that help them accomplish their goals. He believes a company’s financial success is directly dependent on the amount of value they share before AND after a purchase. Business is about relationships & touch points. The companies who put relationships before transactions will win. That is the Relationships Beat Algorithms approach.

This week’s Healthcare Hacks and Connection, Nathan Navas and George Bryant will talk to you about How to utilize content as a tool, to help people achieve the result that gives them the ability to opt for or monetize it.

They will touch on such topics as:

• Pick a destination: a first moment where a transaction happens in an automated relationship.
• Everybody thinks the content is the magic, but the context delivered is the magic.
• The content itself is identical.
• Content helps people move closer to you by knowing, liking, and trusting you. 
• People think that the customer's journey ends the moment the transaction is completed, but that's the day the customer's journey starts.
• No one has built a successful and profitable business based on not getting results.
• You never stop something that actually works.
• Anything in your business that is accidental is guaranteed to fail.

Hack: Winning a customer's journey is not always about having the correct answers; it always has the right next step, even if it's not you.

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