<p>You're going to need a map to win government contracts...a pain map. First, you identify the key players. Then, find out where their pain is and how you can relieve it. We dig into pain maps for government contracts in this episode of Myths of Selling to Government. We also talk about a trick from marketing that you can use to turn those maps into an answer to the question of how to win government contracts. </p>

You're going to need a map to win government contracts...a pain map. First, you identify the key players. Then, find out where their pain is and how you can relieve it. We dig into pain maps for government contracts in this episode of Myths of Selling to Government. We also talk about a trick from marketing that you can use to turn those maps into an answer to the question of how to win government contracts.

<p>You're going to need a map to win government contracts...a pain map. First, you identify the key players. Then, find out where their pain is and how you can relieve it. We dig into pain maps for government contracts in this episode of Myths of Selling to Government. We also talk about a trick from marketing that you can use to turn those maps into an answer to the question of how to win government contracts.&nbsp;</p>

Mapping Pain to Win Government Contracts

Winning government contracts is, well, different from selling other markets. But, many of the myths about government selling are simply not true. In the Myths of Selling to Government podcast, we reveal the secrets about winning government contracts that only top performers know. Myths of Selling to Government is designed for busy sales professionals of all levels who seek success  building their government sales pipeline and closing deals with local, state, and federal government. That, despite long sales cycles.Episodes are released every other week and are no more than eleven minutes. Each episode provides clear guidance and stimulates thought. The podcast is hosted by government contracting consultant Rick Wimberly, co-author of Seven Myths of Selling to Government (www.govselling.com).For example, we’ve learned over the years that, despite what a lot of people think, government business isn’t driven by government bids. It’s driven by relationships! And, there are special techniques for building relationships in government business development. We talk about those relationship-building techniques and much more in Myths of Selling to Government.

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Winning government contracts is, well, different from selling other markets. But, many of the myths about government selling are simply not true. In the Myths of Selling to Government podcast, we reveal the secrets about winning government contracts that only top performers know. Myths of Selling to Government is designed for busy sales professionals of all levels who seek success building their government sales pipeline and closing deals with local, state, and federal government. That, despite long sales cycles.Episodes are released every other week and are no more than eleven minutes. Each episode provides clear guidance and stimulates thought. The podcast is hosted by government contracting consultant Rick Wimberly, co-author of Seven Myths of Selling to Government (www.govselling.com).For example, we’ve learned over the years that, despite what a lot of people think, government business isn’t driven by government bids. It’s driven by relationships! And, there are special techniques for building relationships in government business development. We talk about those relationship-building techniques and much more in Myths of Selling to Government.

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Mapping Pain to Win Government Contracts

Mapping Pain to Win Government Contracts