In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC. Hosted on Acast. See acast.com/privacy for more information.

In this episode, Tim Brogan Merkle B2B's Regional Media Strategist guides us through the art of understanding your audience, crafting buyer personas, and tailoring your message to resonate with target customers. With special guests Jake Hird, Senior VP of Strategy at Merkle B2B APAC, and Uzma Atcha, Strategy Director at Merkle B2B APAC. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Mapping the B2B Buyer's Journey

Merkle B2B presents a four-part podcast series, "The B2B Demand Generation Blueprint: Strategies for Success," diving deep into the world of B2B demand generation. This comprehensive audio guide offers actionable insights and proven tactics to help B2B brands build and execute effective demand generation strategies.Throughout the series, industry experts and thought leaders will share their experiences, best practices, and success stories, equipping listeners with valuable tools to drive growth, acquire new customers, and maintain a competitive edge. Each episode explores a different aspect of B2B demand generation, from creating targeted content and leveraging data-driven marketing, to nurturing leads and measuring campaign performance.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Merkle B2B presents a four-part podcast series, "The B2B Demand Generation Blueprint: Strategies for Success," diving deep into the world of B2B demand generation. This comprehensive audio guide offers actionable insights and proven tactics to help B2B brands build and execute effective demand generation strategies. Throughout the series, industry experts and thought leaders will share their experiences, best practices, and success stories, equipping listeners with valuable tools to drive growth, acquire new customers, and maintain a competitive edge. Each episode explores a different aspect of B2B demand generation, from creating targeted content and leveraging data-driven marketing, to nurturing leads and measuring campaign performance. Hosted on Acast. See acast.com/privacy for more information.

Merkle B2B presents a four-part podcast series, "The B2B Demand Generation Blueprint: Strategies for Success," diving deep into the world of B2B demand generation. This comprehensive audio guide offers actionable insights and proven tactics to help B2B brands build and execute effective demand generation strategies.Throughout the series, industry experts and thought leaders will share their experiences, best practices, and success stories, equipping listeners with valuable tools to drive growth, acquire new customers, and maintain a competitive edge. Each episode explores a different aspect of B2B demand generation, from creating targeted content and leveraging data-driven marketing, to nurturing leads and measuring campaign performance. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Mapping the B2B Buyer's Journey

Mapping the B2B Buyer's Journey