Consumers live their lives with a 5 to 7 mile radius of their domicile. Ad exposure must be “mapped” against that. #hyperlocal #location data #albertthompson

Mapping the Consumer Hyperlocally

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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Mapping the Consumer Hyperlocally

Mapping the Consumer Hyperlocally