India’s Video Streaming LandscapeThere are currently 30+ video OTT players in India, each finding its own niche and struggling with its own challenges.

Opportunity Vs Consumer Interest In OTT MarketThe opportunity in the Indian OTT video streaming segment is immense.

For a country of over a billion people, and 560 Mn internet users, the numbers clocked by international OTT players are quite low though.

According to CLSA data, the daily active user number of one of the leading international OTT services has dropped by 35% since last January 2020.

Growing partnerships amid the OTT players, telcos, and other distribution channels indicate the market is looking at growth through collaboration. | To read full story, visit https://startuparound.com/read/1584876605.7800372/Mapping-The-Market:-The-OTT-Video-Streaming-Landscape-In-India?ref=audio_experience