EPSIODE 147: Mapping the Touchpoints This is an interesting approach and one not used by most companies. We have talked at length about mapping your internal process to eliminate time and defects. What if we used that approach for mapping the customers experience with you.

Topics: Break the customer's experience into phases Map all the Touchpoints for Marketing Map all the Touchpoints for Sales Map all the Touchoints for 'Production' Map all the Touchpoints for Service Ensure every Touchpoint has an owner