Building a Business: Grit & Grace

Mapping Your Customer Journey

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In this solo episode of Building a Business: Grit & Grace, Anna Angelova breaks down one of the most important, yet often ignored, foundations of every successful business: your customer journey.

Drawing from her work with founders inside Launch360 and the Visionary Founders Club, Anna explains that when people don’t know what to do next, they do nothing. And that’s why mapping your customer journey is essential from day one.

In this episode, you’ll learn:

  • The three core stages every business must define: Marketing, Sales, and Delivery
  • Why a confused mind doesn’t buy and how clarity boosts trust and action
  • The simplest way to design your first customer journey when you’re just starting out
  • How to identify where your real customers are coming from
  • When to add steps like lead magnets, freebies, or nurture content
  • How to keep your journey consistent, simple, and aligned
  • Why referrals and testimonials should be built into your process from the very beginning

    • Anna also shares practical examples across product and service businesses, explains what customers expect at every touch point, and shows you how to build the know–like–trust factor that leads to long-term success.

    If you’re an aspiring entrepreneur or already running a small or mid-sized business, this episode will help you simplify your processes, make smarter decisions, and create a customer experience that actually works.

    Want to join these trainings live?

    Become part of our Visionary Founders Club, a free community for new and established founders who want clarity, support, and real conversations about building a business that lasts: https://leficomp.com/vfc 

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    Building a Business: Grit & GraceBy Leficomp